Corporate Responsibility

Love of Humanity

In Paris on December 10, 1948, the United Nations General Assembly proclaimed the Universal Declaration of Human Rights, setting the standard for achievements for all humans, everywhere.

This declaration gives ‘recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world…’

The Universal Declaration of Human Rights


Since this declaration, the world has shifted many times. Our human family has yet to fulfil its obligations to care about and protect each other. However, foundations, charities, individuals and various organisations have worked for years to meet the expectations of our social contract.

In 1989, the United Nations Convention on the Rights of the Child (UNCRC) set out the civil, political, economic, social, health and cultural rights of children. The nations which have signed and ratified the convention (all nations, except the United States and Somalia) are required to report to the UNCRC committee periodically and agree to be bound to the convention by international law.

‘The four core principles of the Convention are non-discrimination; devotion to the best interests of the child; the right to life, survival and development; and respect for the views of the child. Every right spelt out in the CRC is inherent to the human dignity and harmonious development of every child.’ [UNCRC]

That the world requires such conventions to protect the human family is a sad reality. That there are foundations and organisations that work to support and uphold the values that make for a peaceful and just society is the relief.

Bright Kids Charity upholds the values set out in the UN conventions on human and children’s rights by supporting children who are growing up in orphanages and those who are from underprivileged circumstances.


How to Fish

Bright Kids Charity is committed to providing high-quality education and access to medical care to children who might otherwise not have access to such basic rights. The charity, which shows foresight and commitment to real-world issues, provides children with an education in computing and technology, among other areas, so that their future can be bright.

Rather than focus on academia, the charity provides children with opportunities for enrichment, which helps develop children’s social skills and interpersonal development. Such basic skills are a necessity for becoming an active contributing member of society.

The charity also raises money for children in need of medical care. From ongoing medical issues to emergencies, Bright Kids charity strives to prove the funds so that children in need can enjoy a better quality of life through improved health and wellbeing.

The philanthropic attitude of those who work with Bright Kids Charity means that rather than providing band-aids, the workers aim to teach the children how they can thrive as adults.

Loki Media Works believes in advancing one’s self toward the highest spectrum of achievement. For this reason, Bright Kids was the stand-out charity for the business to choose to support.

Quality of Life

Loki Media Works offers donations of money and resources to help support the work of Bright Kids Charity.

For many children growing up in difficult circumstances, they have additional needs that cannot be easily met. Without a secure family unit and adult guidance, children require more from their role models. For children to emulate the qualities that matter most in a harmonious and functional society they must be given access to the development of emotional intelligence. These life lessons are taught through interactions with community leaders and skilled artisans who generously share their time and knowledge with the most vulnerable in our society.

By providing opportunities for children to learn art, languages, sports, and other social activities, these children are accessing and developing the high-level skills needed to participate in society, secure a job in adulthood and end a cycle of poverty and deprivation.

Giving is Living

While education is the cornerstone of a bright future, without the basic necessities of life it means little. Bright Kids Charity works hard to provide clothing, healthcare, and basic necessities to the orphanages and underprivileged children it supports.

Loki Media Works is committed to funding much of the needs of Bright Kids Charity to ensure that adequate medicine, warm, clean and fitting clothing, school supplies and other basic needs can be provided in the orphanages supported by the charity.
Donations of clothing, money, time and other resources all count towards improving the future for Bright Kids recipients.

Volunteers who give of their time and resources to share their experience with children living in orphanages have a profound effect on the lives of the children they meet. For such co-ordinated programs to operate efficiently, they need the professional support of organizations such as Bright Kids, which means the backing of business and individuals who care, such as Loki Media Works.

Every life matters. Your help counts.

Altruistic Pursuits

Bright Kids is committed to providing educational opportunities for underprivileged children worldwide so that they can build their own bright future.

Bright Kids Charity needs our help.

By providing opportunities for children to dream of an obtainable future, we build a world of justice, peace and harmony. Many children and families who seek the support of Bright Kids charity are caring for ill children who require ongoing specialist treatments. When people are offered the right balance of support, encouragement and education, they can make changes; and you can make a difference.

Loki Media Works is committed to ensuring that Bright Kids Charity can offer opportunities that make a difference. Social awareness is a major issue today, however, when we all decide to support those in the most vulnerable positions, our human desire to help others overwhelms us and bonds us as a human family.