Dealing with Stress in the Workplace

As people’s work and personal lives increasingly overlap, it can be difficult to set boundaries that allow for personal space. This constant intrusion can create a false sense of responsibility to be available at every hour, whether that be to a business, employer, family or friends. Many people express that they are overwhelmed, depressed and […]

Industry 4.0 and ECommerce

Industry 4.0, also known as the fourth industrial revolution, refers to the ongoing automation, data exchange, and interconnectivity in manufacturing technologies. It builds upon previous industrial revolutions, integrating digital technologies such as the Internet of Things (IoT), artificial intelligence (AI), cloud computing, and advanced robotics to create “smart factories” and optimize the production process. In […]

Workplace Options for Small Businesses

Even before the 2020 pandemic shifted the way people work, many businesses were exploring alternatives to the 9-5 office environment. In France, laws were introduced so workers could have protected time off, with strict restrictions around after-hours messaging to ensure optimal breaks for workers, while in other parts of the world, hard-won unionised protections were […]

How to Secure Your eCommerce Website 

Hacking continues to be an expensive issue for private and public enterprises. According to online data, the yearly average data breach cost in 2022 cost US$4.35 million, a 2.6% rise from 2021’s US$4.24 million. CISCO’s 2021 Cybersecurity Threat Trends research shows that phishing attacks are responsible for more than 80% of reported security incidents with […]

The Importance of QA Security Testing Web Applications

Web application security is often overlooked. Web vulnerability scanning needs to be part of the normal QA process when developing a web application. This is to ensure that an application is secure and safe, and also that the bugs and vulnerabilities are flagged as the security vulnerabilities that they are, not dismissing issues as minor […]

How to Share Social Proof

The power of social proof has long been understood and commodified. The best advertising strategy a business can follow is encouraging customers to speak about the company, its products, their experience with the business and why they would use them again. Testimonials provide businesses with the social proof they need to secure customer loyalty. However, […]

B2B Blog Inspiration – 7 Top Tips

Producing content can, at times, be a challenge. However, there are seven go-to ideas to find a source of inspiration for your next piece. B2B content should be engaging and relevant to your audience. Using your business data and analysis for inspiration, you should find plenty of primary sources to create engaging content. The following […]

How to Get An Amazon Badge On Your Product Listings

Selling on Amazon is competitive. Even for merchants who have a regional monopoly, Amazon can undercut that monopoly by introducing merchants from the large, international spheres using dropshipping services and often selling inferior products. To help merchants earn trust, Amazon decided to reward sellers with a #1 Best Seller badge. The icon, an orange ribbon, […]

Making Your ECommerce Site Secure

ECommerce sites are an obvious target for cyberattacks. Such sites store valuable customer data, such as credit card information and personal details. This data is attractive to hackers, making eCommerce stores vulnerable to attack. The size of the site does not make it less prone to attack, what matters is the security in place. For […]

Digital Marketing in 2022

Digital marketing trends shift over the course of a year. However, some trends have a lasting impact and evolve to become part of the core features of marketing strategy. Remember when SEO meant putting a simple 250-word blog on your site each week, hitting the same keywords repeatedly? It was, for a short period, the […]