Paid advertising platforms provided by Google, Twitter, and Facebook use data to target your audience and present ads based on how the user interacts with the platform. Investing in targeted marketing is an important part of ensuring that your content is generating leads.
According to Twitter, there are more than 3.5 billion Internet users worldwide and Facebook has more than 2 billion daily active users. Reaching your B2B audience using social media is not only savvy, it is essential to the future of your engagements.
As a marketer, it is important to understand how automation tools can be used to ensure that your message is reaching the right audience. Using social media to engage and generate new leads is the future of all business interactions. While personal meetings and discussions cannot be neglected, making the most of chatbots, Tweets, posts and blogs sent to your targeted audience means that you are getting the highest ROI for your campaign.
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