ECommerce – The Future of Retail
Retail eCommerce sales in 2021 reached approximately US$5.2 trillion worldwide. This figure has grown by about 56% over the past few years, with an expected target of US$8.1 by 2026. Last year, the eCommerce market in China became the world’s largest, with Internet sales accounting for nearly half of the country’s retail sales. […]
How to Share Social Proof
The power of social proof has long been understood and commodified. The best advertising strategy a business can follow is encouraging customers to speak about the company, its products, their experience with the business and why they would use them again. Testimonials provide businesses with the social proof they need to secure customer loyalty. However, […]
B2B Blog Inspiration – 7 Top Tips
Producing content can, at times, be a challenge. However, there are seven go-to ideas to find a source of inspiration for your next piece. B2B content should be engaging and relevant to your audience. Using your business data and analysis for inspiration, you should find plenty of primary sources to create engaging content. The following […]
How Marketers are Using Content in 2022
LMWWelcome to Our Blog We want to share our expert knowledge with you, and that is why we want you to know that all of our blogs are written by our in-house writing team. Our writers do the research, discuss the topics and form their own opinions. They do not write for a commission from […]
Wrap on 2021 eCommerce – US Market Shares
According to Statista, in 2021, Amazon was the largest consumer internet and online service company worldwide. It reported a market cap of approximately US$1,735 billion in June 2021. Amazon ranked first among selected online companies related to the retail, real estate, travel, and hospitality sectors. ECommerce platform Alibaba.com ranked second with a market cap of […]
Top Fintech Trends – In Brief
LMWWelcome to Our Blog We want to share our expert knowledge with you, and that is why we want you to know that all of our blogs are written by our in-house writing team. Our writers do the research, discuss the topics and form their own opinions. They do not write for a commission from […]
ECommerce Growth Predictions
LMWWelcome to Our Blog We want to share our expert knowledge with you, and that is why we want you to know that all of our blogs are written by our in-house writing team. Our writers do the research, discuss the topics and form their own opinions. They do not write for a commission from […]
Important Expansion Considerations – 12 Things to Know Before You Launch a Growth Strategy
Expanding your business into a new region, market or to an international audience is a big decision. The costs, additional workload, logistics and other potential barriers need to be well considered prior to any expansion activities. Writing a comprehensive business plan that maps out the steps you’ll take and includes comprehensive research of the region […]
Measuring Your Social Media Impact
Key metrics to measure your social media marketing and social media ROI Analysing the success of your social media campaign is vital not only to understanding which strategies are effective, but also to convince C-suite executives that your marketing approach is generating a measurable ROI. Creating a metric to measure this success means understanding how […]
Going Global – How to Adapt Your Product and Services for an International Market
Expansion is one of the main goals for business owners, and often that expansion means moving into foreign markets. For some business owners, this can be an intimidating prospect, even limiting to scalability as the challenges represent massive costs and other barriers to market entry that appear untenable. However, eCommerce is an opportunity. Global expansion […]
