How to Secure Your eCommerce Website
Hacking continues to be an expensive issue for private and public enterprises. According to online data, the yearly average data breach cost in 2022 cost US$4.35 million, a 2.6% rise from 2021’s US$4.24 million. CISCO’s 2021 Cybersecurity Threat Trends research shows that phishing attacks are responsible for more than 80% of reported security incidents with […]
The Importance of QA Security Testing Web Applications
Web application security is often overlooked. Web vulnerability scanning needs to be part of the normal QA process when developing a web application. This is to ensure that an application is secure and safe, and also that the bugs and vulnerabilities are flagged as the security vulnerabilities that they are, not dismissing issues as minor […]
How to Share Social Proof
The power of social proof has long been understood and commodified. The best advertising strategy a business can follow is encouraging customers to speak about the company, its products, their experience with the business and why they would use them again. Testimonials provide businesses with the social proof they need to secure customer loyalty. However, […]
B2B Blog Inspiration – 7 Top Tips
Producing content can, at times, be a challenge. However, there are seven go-to ideas to find a source of inspiration for your next piece. B2B content should be engaging and relevant to your audience. Using your business data and analysis for inspiration, you should find plenty of primary sources to create engaging content. The following […]
How to Get An Amazon Badge On Your Product Listings
Selling on Amazon is competitive. Even for merchants who have a regional monopoly, Amazon can undercut that monopoly by introducing merchants from the large, international spheres using dropshipping services and often selling inferior products. To help merchants earn trust, Amazon decided to reward sellers with a #1 Best Seller badge. The icon, an orange ribbon, […]
Making Your ECommerce Site Secure
ECommerce sites are an obvious target for cyberattacks. Such sites store valuable customer data, such as credit card information and personal details. This data is attractive to hackers, making eCommerce stores vulnerable to attack. The size of the site does not make it less prone to attack, what matters is the security in place. For […]
Digital Marketing in 2022
Digital marketing trends shift over the course of a year. However, some trends have a lasting impact and evolve to become part of the core features of marketing strategy. Remember when SEO meant putting a simple 250-word blog on your site each week, hitting the same keywords repeatedly? It was, for a short period, the […]
Business Process Outsourcing Trends 2022 – The Top 8
Introduction Business Process Outsourcing (BPO) has been a popular way for businesses of all sizes to manage costs. From large, international conglomerates to smaller operations, using BPO services helps companies to scale their growth and elevate their standards. In 2022, specific outsourcing trends have gained traction as the BPO industry grows at a rapid pace. […]
How to Secure Your WordPress eCommerce Solution
WordPress is one of the most commonly used website builders for eCommerce operators. Ensuring that the store is optimized for your customers, that the UX is smooth, and that the plug-ins and all software are up-to-date. This helps to ensure that your website is safe and secure for users. Keeping your site secure keeps your […]
How to Measure Your B2B Customer Success
Business success metrics have been shifting as B2B eCommerce is becoming more established. The past few years have cemented the power of eCommerce for most businesses as well as customers. However, more than just traffic, conversions and sales volume, there are metrics for success that should be measured to ensure that your B2B business is […]
